Every movement begins with a single step – or, in our case, a single piece of seaweed.In 2012, Dom Bridges, a volunteer beach warden with a vision, began questioning the beauty industry's status quo. Instead of accepting the conventional approach to skincare, he started experimenting in his family kitchen, using seaweed hand-harvested from Margate's shores. After finding every saucepan transformed into an impromptu lab vessel, his wife Jo encouraged him to turn this passion into something bigger.