when there is a need, there is a want. that is what co-founders Lisa Hickey & Jen Menchaca thought about the t-shirt business. "we are t-shirt girls. we wear jeans and tees everyday." Jen Menchaca, co-founder. the brand focuses on essentials that are made from quality fabrics that are milled in california. founded in 2020, two friends and colleagues identified something was missing in the industry.