I launched Sims Wear with the idea of creating British made menswear, using best in class natural fibres. To this day everything is done right here, from the fibre carding and spinning, through to knitting, weaving, cutting and sewing. The core principals have stayed the same, while the offering has grown. Currently, the materials that we use are Supima Cotton, Nomadic Cashmere, and Merino Lambswool.