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Our story started over 20 years ago on a market stall in East Anglia. Our founder Andrew Killingsworth was buying and selling ladies clothing, and in one parcel he bought was a collection of plus-size womenswear. The clothing flew out and Andrew quickly recognised the demand for affordable fashion in plus sizes. Andrew is still very much involved in the business today, and regularly visits stores, meeting and talking with customers and constantly getting feedback on what we can do to improve.